KEVAN GOFF-PARKER Oklahoma City, OK. Cell: 405.514.3972 firstname.lastname@example.org
I have served as the creative corporate communications, public relations and marketing professional for international and Fortune 100 companies and many of Oklahoma’s top employers. My expertise includes journalism, media relations, advertising, brand management, technical writing and managing all aspects of budgets, dedicated events, corporate and nonprofit giving and development. I’m also certified by the state of Oklahoma in Crisis and Emergency Management and as a state Public Information Officer.
I’m skilled at creating and managing social media, presentations and online and print publications, as well as speechwriting, photography/video creation and researching/writing/editing compelling content. I am the former elected president of the Society of Professional Journalists of Oklahoma (2017-2018). I have also served as the president of the Oklahoma City Chapter of the Public Relations Society of America and as the student president of the OU Association of Women In Communications Inc.
KEVAN GOFF-PARKER COMMUNICATIONS Owner (Jan. 2009 – Current) Creative freelance marketing and communications services, including media, community and public-relations services. Award-winning manager of corporate communications, advertising, promotions, presentations and community outreach. Journalist, editor, brand manager, speech-writing and social media management
THE TINKER TAKE OFF, Midwest City, OK (Oct. 2017 – Feb. 20109) Staff Writer Tinker Take Off is a weekly publication produced by The Journal Record Publishing Co. that serves as the official newspaper for Tinker Air Force Base. The Tinker Take Off has been produced under contract for more than 50 years and is distributed to every employee at Tinker, the state’s largest employer.
KEVAN GOFF-PARKER FREELANCE, Oklahoma City, OK (2009 – Current) Deliver freelance writing/editing/proofreading/photography/fact-checking, as well as strategic PR, marketing, advertising, social media management, online and print publications. I also excel in community relations, presentations, speechwriting and event planning and implementation. Experienced in strategic corporate and nonprofit development planning and fundraising, legislative and governmental relations.
TEACH FOR AMERICA-OKC, Oklahoma City, OK Manager of Development & Strategic Communications (August 2015 – Feb. 16, 2017) Coordinated with the managing director and team to create a vision and strategic plan for corporate and individual donor acquisition, cultivation and stewardship. Project manager for region’s primary Individual Giving campaigns and more. Responsible for increasing the conversion rate of new prospects from a neutral party to engaged donors in TFA-OKC’s pipelines. Managed donor stewardship, including donor learning and events. Recruited, coordinated with and prepared corps members, alumni and staff, as needed, to engage in donor campaigns and stewardship. Strategically leveraged my relationships with local media and local, state and other civic leaders to advance the awareness of TFA-OKC’s work.
OKLAHOMA DEPARTMENT OF HUMAN SERVICES, Oklahoma City, OK Public Information Manager II, Developmental Disabilities Services (Jan. 2014 – August 2015) Strategically planned and implemented public information programs and special events (co-chair of the Oklahoma Governor’s Conference on Developmental Disabilities and the Oklahoma Governor’s Developmental Disabilities Employment Awards). Established and maintained cooperative relationships with federal, state and local officials and agencies. Served as a public spokesperson with the media and represented the agency at public programs, on official business and at professional conferences and seminars. Advised the director and senior management team on matters concerning the agency’s public image and brand. Served as a public information consultant to agency clients and provided in-service training to staff. Researched, wrote and developed speeches, media releases and maintained user-friendly internal and external websites, as well as produced public service announcements and videos.
HIBU INC., Oklahoma City, OK Regional Publications Manager for Oklahoma (Jan. 2013 – July 16, 2013) for Hibu. Served as manager and editor, coordinating all editorial, design and layout aspects using Adobe InCopy to produce four hyper-local magazines for five communities.
THE BOEING COMPANY, Oklahoma City, OK Marketing Technical Writer-Editor III (June 2010 – July 2012) for the Boeing Defense, Space & Security’s Oklahoma City Acquire Business Proposal Center. Awarded a five-year service award (March 2012).
THE BOEING COMPANY, Renton, WA. Pan-Global Communications Specialist IV (Feb. 2009 – Dec. 2009) Served as a communications specialist with Boeing Commercial Airplanes’ International and Sales Communications Division. Developed and executed strategic internal and external communications and marketing initiatives aligned with Boeing’s international media relations plans. Facilitated select pan-global company tours, presentations and contributed to a wide variety of corporate communications deliverables, including special events, online publications and more.
THE BOEING COMPANY, Renton, WA Northwest Region Communications Specialist IV (Sept. 2006 – Feb. 2009) Co-created and co-coordinated various strategic communications efforts for Global Corporate Citizenship (GCC) in the Northwest Region for BCA. Duties included the implementation of assigned GCC NW’s media, marketing and public relations initiatives, as well as advertising and intellectual property and brand/image management. Co-planned and led numerous marketing initiatives, special events and contributed to the success of BCA’s corporate sponsorship activities. I served as a company spokesperson and produced speeches and presentations, as well as served as a writer/editor/photographer/videographer and contributor to BCA’s media releases, Frontiers magazine and Boeing News Now. Received dozens of internal awards, including $1,000 award for creating The Apple Cup Boeing Career Game Plan initiative.
THE JOURNAL RECORD, Oklahoma City, OK Business Reporter (March 2006 – August 2006) Served as a general assignment reporter responsible for real estate, technology and other business-related beats. Earned $500 award for increasing subscriptions.
OKLAHOMA AERONAUTICS COMMISSION, Oklahoma City, OK Public Information Officer (Dec. 2004 – Dec. 2005) Managed all communications-related and marketing activities for the commission. Led public relations strategies, media relations and planned and implemented special events. Wrote marketing materials, media releases, newsletters and speeches. Managed the commission’s photography, created the commission’s first website and served as the commission’s online content manager.
OKLAHOMA DEPARTMENT OF HUMAN SERVICES, Oklahoma City, OK Public Information Specialist (May 2003 – Dec. 2004) Co-coordinator of internal and external image projects. Served as editor of OKDHS’ award-winning print and online newsletter, Inside OKDHS. Served as one of the department’s spokespersons and led special projects, including marketing deliverables, TV and radio PSAs and heightened the department’s overall community-giving and charitable contribution awareness. Increased Inside OKDHS’ content production by 300 percent.
ST. KITTS-NEVIS OBSERVER, Basseterre, St. Kitts-Nevis, West Indies Deputy Managing Editor/Features Editor/Protocol Leader (2001-2002) Co-managed and wrote for the largest newspaper in the dual-island nation.
SEAGATE TECHNOLOGY, Oklahoma City, OK/Reynosa, Mexico Corporate Communications Manager (March 1999 – Oct. 2001) Served as senior management and international communications team member. Developed individual print and online newsletters for both English- and Spanish-speaking audiences. Created and managed strategic communication plans, marketing and advertising initiatives in Oklahoma and Mexico. Directed award-winning community giving and outreach projects and managed volunteer activities. Doubled media hits each year. Managed local and state government relations, supervised two employees and a contract PR firm with pre-selected freelancers.
OGE ENERGY CORPORATION, Oklahoma City, OK Internal Corporate Communications Specialist (1994 – 1999) Managing editor of OGE Energy Corporation’s award-winning internal print newsletter, Inside OG&E, and The Meter magazine, a quarterly four-color publication. Co-creator, writer and editor of internal online content for Member News and various specialty publications. Contributed to strategic internal-marketing campaigns. Developed award-winning PowerPoint presentations and speeches designed to provide employees with improved two-way communications with management on key company issues and initiatives.
HAYS & ASSOCIATES PR & MARKETING FIRM, Oklahoma City, OK Account Executive (Sept.1993 – March 1994) Acquired and managed client accounts by providing everything from budget management and media relations to special-event planning. advertising, marketing and other services provided. Won awards based on work provided for clients, including YMCA of Greater OKC, Oklahoma Baptist Homes for Children, Willow View Mental Health Systems and RGDC Inc.
OKLAHOMA CITY PUBLIC SCHOOLS, Oklahoma City, OK Communications Coordinator (1991 – 1993) Coordinated internal and external communications projects, including media relations, internal marketing and special events. Served as managing editor of The Inside Track and Partners in Education newsletters. Won multiple education-related and public relations awards for Oklahoma’s largest school district.
THE OKLAHOMAN, Oklahoma City, OK Reporter (1987 – 1991) Award-winning features and entertainment writer, general assignment reporter and stringer.
EDUCATION Bachelor of Arts in Journalism/Professional Writing, University of Oklahoma, Norman, Okla.| Oklahoma Center for Nonprofits’ Building an Annual Fund Campaign (June 2017). SPJ-Google News Lab (Feb. 9, 2017) Boeing’s 6-Step Leadership Program Graduate (2009) Advertising Certification (2007) Crisis and Emergency Management Training (state of Oklahoma Certified Public Managers Conference, state of Oklahoma Department of Emergency Management and Oklahoma’s Basic Public Information Officer Course) Salesforce, Greater Giving Certified in numerous Microsoft Office Suite programs