Kevan Goff-Parker Communications

Before writing a blog, remember your search engine algorithms rules:

• Write not only to inform, but to make people feel.
• Use keywords in headlines and subheads.
• Write short and sweet sentences.
• Write so that your content can be included in snippets.
• Know your audience and consider writing for conversational search queries.
• Don’t forget meta descriptions with key words.
• Only use reputable sources when using links.
• If possible, use powerful visuals (photos/art) in your blogs.
• Alt text is needed to identify blog images.
• If possible, provide further information if you want your readers to take action.
• Remember, light, tight and bright writing.